Strategic Industry Groups

Incentive Marketing Association members have the opportunity to join one or more Strategic Industry Groups (SIGs). Each SIG represents companies that share similar products and/or services. While IMA is focusing on expanding the incentive marketplace as a whole, the individual SIGs will be working to meet the specific needs of its members.

IMA is the umbrella organization for the Global Incentive Council, IMA Australia, IMA Canada Council, IMA Europe, the Incentive Gift Card Council, the Incentive Manufacturers & Representatives Alliance, the Incentive Travel Council, the Performance Improvement Council and the Recognition Council. These Strategic Industry Groups represent the key companies in their segments and each Strategic Industry Group offers additional resources on how to utilize incentive programs as effective business tools.

See "Strategic Industry Groups" for more information.